Social media management that goes beyond posting.
Consistent posting is the floor. Effective social media management means understanding what your audience responds to, what the platform rewards, how paid and organic work together, and how to connect social activity to real business outcomes.
What we do.
Social media strategy and planning
Before we post anything, we establish the strategy. Platform selection, content mix, posting cadence, audience targeting, tone of voice, and how social fits into the broader marketing plan.
Account management
Day-to-day management of your social accounts. Content scheduling, caption writing, community engagement, and inbox monitoring. Consistent, on-brand, and handled.
Paid social campaign management
We run paid campaigns on Meta, LinkedIn, and other platforms. Audience targeting, creative direction, budget management, and ongoing optimization. Organic and paid coordinated together.
Content creation and direction
We create and direct the content: copy, creative brief, static graphics with our design team, and video content with our production partners. Content built for the platform it is going on.
Analytics and reporting
Regular reporting on what is performing and what is not. Reach, engagement, follower growth, click-through, and conversion data, connected back to your actual business goals.
What this has looked like in practice.
We have managed social accounts and paid social campaigns for a loyalty platform, a global private aviation company, and a multi-brand media company across multiple sub-accounts. We have run Facebook and Instagram ad campaigns, managed community engagement, and developed content strategies for brands at very different price points. Starting at $1,500 per quarter for three posts per month plus small boosts.
See the Portfolio →Who this is for.
Businesses that know they should be active on social but do not have the time or the team to do it well. Companies running paid social without a coherent organic presence. Brands that are posting consistently but not seeing growth or engagement. Local Rochester businesses who want a local team managing their online presence.
Consistent, strategic social media, handled.
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